Keeping a tight control on costs, across the Group, financial obligations were restructured, contracts renegotiated, processes examined and operations consolidated. Skilled and committed management coupled with government support has contributed to improved performance. The huge capital investments constitute another barrier to new entry. Different forces that combined together create society are references groups, family groups and opinion leaders. Emirates has full-service lounges at its primary airport in Dubai to cater for arrivals and departures. Our philosophy relating to international aviation policy and a move towards open skies can be summarised by a quote from the . dnata continued to win new contracts in 2020-21. It also pressed ahead with key investments to strengthen the business including the opening of a new state-of-the-art cargo facility in Manchester; upgrades to technology across its leisure and corporate travel businesses; the setting up of a dedicated inflight retail centre of excellence in the UK to serve global customers; and the opening of its second catering facility in Dublin. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. Based on the evaluation, the following three strategic choices were identified: Porters five forces provide a useful framework for analyzing industry structure and processes to identify the sources of competitive advantages for a firm (Porter 2008, p. 67). Its main hub is Dubai, UAE. The number of aircraft turns handled decreased by 57% to 211,000, on account oflower business volumes; whereas there was only a minor 5% decline in cargo handled to 2.1 million tonnes given the strong air freight demand across many markets. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. Thus, supplier power is significant. All Rights Reserved. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Highly priced tickets compared to competitors, 1. The airline has a cost reduction model that entails a lean workforce and young fleet compared to other players gives it a strong competitive profile (Jammoul 2014, p. 7). Right after its pre-lunch in 1997 Qatar Airline has awarded with many prestigious awards (Ceos message | Qatar Airways, 2014). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. dnatas Travel division saw corporate and leisure travel demand dry up across markets. The introduction of new technology will also affect the airline industry in positive as well as negative way. One of the things customers value the most is receiving accurate information andomni-channel strategies ensure that proper communication is maintained at all times. In recent times major airlines such as British Airways has been plagued by downtime in their passenger support systems due to failure of IT infrastructure causing cancellations of flights and passenger inconvenience. Emirates airline operates the largest fleets of Boeing 777 and A380 Aircrafts. Web. This section of the report will in-detail analyze some of the major direct and indirect competitors of Emirates Airline. These flights take off from its hub at UAE to more than 133 cities in 73 countries around the world. accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. In recent years, the airline has received numerous awards for its in-flight entertainment system (ICE) and exceptional service. Moreover, their major aim is provide the quality services for that they have dedicated team that work day and night for ensuring the quality (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Area / Region: UAE, and all six continent in the world. The constraints may include fluctuations in fuel prices, the growth of the LCC sector, and political risks (government control). Etihad Airways Overview Etihad Airways was incorporated in July 2003 as a national carrier. On social-cultural basis the country is one of the diverse in this Middle East region. Factors that may affect the airline industry are worldwide terrorisms and war. The Emirates Group is a highly profitable business with revenue of approximately US$ 12 billion and more than 40,000 employees. The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. In aviation industry the company has established the strong brand name. Different studies of consumer behavior has indicated that how individuals, groups and organizations make purchase decision and buy goods and servicer according to their needs and desires. IvyPanda. Therefore, the section in detail analysis the potential customer of this airline and the different factors that affect their purchase decisions. Press Esc to cancel. A detailed Porters five forces analysis is included in Appendix 2. The financial investment to purchase and install or upgrade systems that improve the in-flight experience. Business Strategic Analysis of RyanAir Udara Seneviratne 15.2K views15 slides.
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