The Future of Freelancing , 100 Motivational Quotes: The Power of Words in , 27+ Quotes About Change: Powerful Lessons to Re, Infographic Best Practices: Infographic Best Pr, Should Freelancers Charge Per Hour, Per Word, o, Faster Content Marketing: How to Speed Up Your , 69% of those making less than $30k per year. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. How many people use social media every day? 2021 statistics and history Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. These statistics show just how successful the app has become, providing even more reason to jump on . Wikipedia - Wikipedia Social Media Statistics for 2023: 54 Stats You Need to Know (+1) 202-419-4300 | Main In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. % of U.S. adults in each demographic group who say they ever use . Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. Its one of the fastest-growing social media apps and wasthe top-downloaded appas of April 2021. Facebook, for example, has been stagnant at around 69% since 2016. According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. Fellows 2021-22 | Consortium on Analytics for Data-Driven Decision A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Social media - Wikipedia As it stands, that equates to about 57.5% of the current world population. x`?~;wfw'$d$@$@WH@x$,T "7*kV]"*jimEkmXZV|[!s{gs>sgB '2zj -d)-$[6@> The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. About 66% of Facebook users across the world visit the page of a local business at least once a week. Social media marketing growth for ads for 2021 is set for an increase to $48.94 billion, followed by a jump to $56.85 billion in 2022. The World Health Organization estimates global life expectancy to be 73 years. Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. This message board app has gotten a bit of a glow-up in recent years. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. TikTok has 689 million monthly users internationally. 4.33 billion as of early 2021. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. Social Media Fact Sheet - Pew Research Center: Internet, Science & Tech Social Media Interesting Facts You Need To Know In 2022 - Perzonalization Collectively, over 2.5 billion people use one of these two . Are you interested in testing our business solutions? Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Social Media Usage Statistics For Digital Marketers In 2022 Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. data than referenced in the text. Social media use sometimes involves negative interactions between users. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. (Adobe) For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. 4 0 obj Then, take a closer look at each platforms usage and demographic stats to find out where your audience is already active. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. What else would you like to see added to this roundup? liability for the information given being complete or correct. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. All an data, insights, and trends your require go help you make sense are the "state is digital" in Malaysia in 2022, including detailed statistics for website use, social media use, and mobile use, as fine as end numbers for all the top socially platforms. 5.07 billion people are using the internet. TikTok's usage has truly exploded. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. Get the best reports to understand your industry. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. 71% of young adults aged 18 to 29 use Instagram, 65% use Snapchat, and about 50% use TikTok. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. Consumer Price Index, Australia - Australian Bureau of Statistics Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? 2023 Social Media Statistics for Digital Marketers - SupplyGem.com Yet, these global statistics gloss over some significant differences from one country to another. Social Media Statistics for 2023 // Facts & Figures No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. An average of 1.3 million new users each day embraced some social media platform in 2020. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. The vast majority of adults (90%) say the internet has been at least important to them . Social media platforms continue to evolve and grow, and so do their respective user bases. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. UAE Social Media Statistics 2021 : Infographics. Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. Cdc-tv | Cdc Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. Pew Research Center regularly studies the changing information and media ecosystem in the United States. If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. The world's population is 7.99 billion. Social Media Statistics Details - Undiscovered Maine Hispanics are of any race. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Source: Surveys of U.S. adults conducted 2012-2021. The current global average gender split of social media users is 54% men versus 46% women. The average penetration rate globally is 49%. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Snapchat has approximately265 million daily active usersworldwide. However, growth is on the decline with 2019-2020 data revealing a 9.2 . Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. Time spent on the site per visit is over 10 mins. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . Statista assumes no Clicking on the following button will update the content below. (Source: Pew Research) The most popular platforms are YouTube . The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Social Media Statistics for 2021: Demographics, Platform Usage, and More The professional networking site reports766 million total users, with about 310 million of those being active monthly users. Statistics on usage and membership . YouTube is the most popular social media channel in 2021. This text provides general information. This represents an increase of 490 million users year over year. Council Post: Social Media Use In 2021 And What It Means For Building Are you interested in testing our business solutions? About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Due to varying update cycles, statistics can display more up-to-date Get in touch with us. When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. (Wordstream) The average conversion rate for Facebook ads is 9.21%. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. The Global Social Media Statistics for 2021. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. In China, TikTok is accessed by over 600 million users daily. The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Pew Research Center does not take policy positions. TikTok has been downloaded over three billion times. The UK Social Media Statistics for 2021 - Avocado Social %PDF-1.7 3. 5 0 obj In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017.
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